House · Our Story
A water house
from Vadodara.
"We make the companion to the pour — the bottle the bartender reaches for after the spirit is chosen."
The Founding
Why this, why here, why now.
Blenders International was founded in Vadodara in 2024, with a single conviction: the category of premium mixers and blending waters in India was defined entirely by Western brands that did not understand Indian spirits.
Indian single malts age in tropical conditions — faster, more aggressive, a completely different flavour profile than Scotch. They deserve a companion built for what they actually are. Not what European bartending tradition assumes they are.
The founding team included food scientists, a former craft distillery production manager, and a bartender who had spent three years at a Mumbai members' club watching guests pour premium spirits into generic sodas and wince.
The first year was spent at a rented facility in Vadodara's industrial estate, testing mineral profiles against a panel of Indian single malts, peated Scotches, and London dry gins. We went through forty-seven formulations before we had Plezure Batch 01.
Timeline
Research phase begins. Forty source water locations assessed across India.
Vadodara aquifer selected. Production facility lease signed. Core team assembled.
Plezure Batch 01 formulation finalised after forty-seven iterations.
First conversation with Paul John Distilleries. Eight months of tasting sessions begin.
Paul John Luxury Blended Water formulation locked. Co-brand announced.
Plezure and Paul John Luxury Blended Water launch to select trade partners.
International distribution. Tonic Water and Ginger Ale launches. Series A.
The Place
Why Vadodara is not incidental.
The Water
The Deccan basalt aquifer below Vadodara produces naturally low-TDS water. We found only three comparable sources across India. This one had the infrastructure to match.
The Tradition
Vadodara has been a centre of precision manufacturing for a century — pharmaceuticals, chemicals, scientific instruments. Process discipline is embedded in the city's industrial culture.
The Ambition
"Made in India" means something different in a category where Indian single malts are winning international awards and Indian bartenders are defining modern cocktail culture. Vadodara is where our answer lives.
The Global Ambition
Crafted in Vadodara.
Poured in Tokyo, London, New York.
The bar world is increasingly defined by discovery — unusual ingredients, forgotten techniques, unexpected provenance stories. An Indian blending water, built with scientific rigour and a clear point of view, belongs in that conversation.
Our 2025 ambition is to be on the backbar of fifty premium establishments outside India. Not through distribution volume — through the kind of curation that happens when a bartender chooses one product over another because they understand what it does.
The Paul John collaboration is proof. Two Indian brands, built on Indian craft, co-creating something that has no direct equivalent in the world. That is where Blenders International is going.