Partners
Co-Branding
Partnerships.
The right water, engineered for your spirit. We work with premium spirits houses to create co-branded companion products that extend what your brand does best.
Our Approach
This is not licensing. It is collaboration.
We do not produce generic water in your label. A Blenders co-brand begins with your spirit — its ABV, its flavour architecture, its serving ritual — and we formulate a companion from the ground up.
The mineral profile, carbonation structure, and pH of the co-brand water are tuned in dialogue with your master distiller. The packaging design reflects your brand identity, with Plezure's expertise as a trusted secondary mark.
The Paul John partnership took eight months of tasting sessions. That is typical. Speed is not the goal — the right companion is.
What a Partnership Includes
Bespoke mineral formulation for your spirit category
Tasting panel sessions with your distillery team
Packaging design in dialogue with your brand
Co-brand messaging and copy guidelines
Joint launch strategy and press materials
Distribution support through Blenders' trade network
Ongoing batch testing and quality certification
India's first luxury blended water.
A companion worthy of Paul John's award-winning single malt. Built for their Brilliance expression at 46% ABV.
March 2024 – September 2024. Eight months, forty-three formulations reviewed.
A reformulated Plezure with TDS below 35 mg/L and lighter carbonation, specifically tuned to the mineral profile of Paul John's spirit.
What We Look For
We take a small number of co-brand partnerships each year. We are looking for premium spirits brands where the drinking ritual — the moment a glass is poured — is something worth perfecting together.
Premium positioning
Products where the companion signals care, not cost-cutting.
Spirits-literate audience
Consumers who will appreciate the technical differentiation.
Long-term partnership intent
We do not build for one release. We build for a lasting presence on the backbar.
Partnership Enquiry
Start a conversation.
Tell us about your spirit and we will tell you if there is a collaboration worth pursuing.