The Craft

Pairing Guide.

Every Blenders product is built for a spirit category. Find the right companion — with the ratio, glassware, and reasoning.

Whisky

Spirit

Indian Single Malt

Companion

Plezure

Ratio: 1:1 · Glencairn

Why it works

Low-mineral carbonated. Opens tropical fruit and reduces the alcohol sting from high-ABV tropical-aged expressions. The micro-carbonation carries complex esters upward.

Spirit

Peated / Islay

Companion

Plezure

Ratio: 3:1 · Glencairn

Why it works

A modest addition of Plezure lifts the phenolic smoke and reveals the fruity undercurrents that the peat can obscure. Less is more.

Spirit

Sherried / Speyside

Companion

Plezure

Ratio: 4:1 · Glencairn

Why it works

Rich, dense expressions benefit from careful dilution. Plezure at 4:1 extends the finish without breaking the dark fruit structure.

Spirit

Paul John Brilliance

Companion

Paul John Luxury Blended Water

Ratio: 4:1 · Glencairn

Why it works

The co-crafted companion. Reformulated specifically for the sensory properties of Paul John's flagship. The only correct answer.

Gin

Spirit

London Dry Gin

Companion

Tonic Water

Ratio: 1:2 · Copa / Highball

Why it works

Our dry, botanical tonic. The quinine backbone does not compete — it amplifies juniper and citrus. Less sweet than commercial tonics by design.

Spirit

Contemporary Gin (floral)

Companion

Tonic Water

Ratio: 1:3 · Copa

Why it works

Delicate floral gins need a lighter touch. Use more tonic, less emphasis on the quinine. Our formulation handles both ratios without either overwhelming the gin.

Spirit

Old Tom Gin

Companion

Tonic Water

Ratio: 1:2 · Highball

Why it works

The natural sweetness of Old Tom gin pairs with our dry tonic for a balanced result. No additional sweetener required.

Rum

Spirit

Dark / Aged Rum

Companion

Ginger Ale

Ratio: 1:2 · Highball

Why it works

Fresh-pressed ginger adds spice and warmth to aged rum without adding sweetness. The dry structure of our ale preserves the wood and molasses complexity.

Spirit

White Rum (agricole)

Companion

Cocktail Mixers — Lime Press

Ratio: 1:2 · Highball

Why it works

The grassy, vegetal character of agricole benefits from our lime press mixer — citrus-forward, minimal residual sugar.

Tequila & Mezcal

Spirit

Reposado Tequila

Companion

Ginger Ale

Ratio: 1:2 · Highball

Why it works

The oak notes of a reposado mirror the warming heat of fresh ginger. A dry ginger ale amplifies agave character without sweetening it.

Spirit

Mezcal

Companion

Cocktail Mixers — Smoked Soda

Ratio: 1:2 · Highball

Why it works

Our smoked soda mixer resonates with mezcal's inherent smokiness. A complementary companion, not a competing one.

Trade Resource

Download the pairing guide for bar and trade use.