For the pour
that matters.
India's most awarded single malt meets India's most considered water house.
Paul John Luxury Blended Water — by Plezure × Blenders International.
The Story
Paul John.
John Distilleries began in 1996. Their Paul John single malt, named after the founder, is now the most internationally awarded Indian single malt — Gold at the World Whisky Awards, Double Gold at San Francisco, and a consistent 90+ from Jim Murray's Whisky Bible.
Their whiskies are defined by the unique character of tropical aging in Goa — rapid wood interaction, higher evaporation, a profile that is simultaneously more aggressive and more complex than Scotch aged at northern latitudes.
Plezure.
Blenders International set out to answer a single question: why should a whisky worth thousands of rupees be paired with tap water, or worse, a generic sparkling water built for cocktails?
Plezure was built from the ground up as a companion to whisky — low TDS, micro-carbonation, neutral pH. When the Paul John team tasted early batches in dialogue with their flagship expressions, the collaboration was inevitable.
Paul John Luxury Blended Water is not Plezure with a different label. It is a reformulation — the mineral profile, carbonation level, and pH re-calibrated specifically to the sensory properties of Paul John's flagship expressions, based on eight months of tasting sessions with their master distiller.
The Bottle
Designed to earn its place beside Paul John.
Glass
Heavy-gauge clear glass. The water within is the show — not the vessel. A weight and hand-feel that communicates quality before it is opened.
Label
Cotton-stock label, debossed logo, gold foil batch number. The label carries the Paul John brandmark above, the Plezure co-brand below — with a mineral spec readout that reads like a spirit tasting note.
Cap
Deep navy cap foil — Plezure Blue — as a subtle signature. The Paul John amber is on the whisky. The Plezure blue is on the water. They are designed to sit together.
Water Profile — Paul John Variant
The Pour Ritual
How the master distiller serves Paul John.
The Glass
Glencairn crystal. Never wide-mouth tumblers — the aromatic concentration is part of the experience.
The Whisky
Paul John Brilliance at 46% ABV. Allow it to rest in the glass for 2 minutes before adding water.
The Water
Paul John Luxury Blended Water at 8°C. The recommended ratio is 4 parts whisky to 1 part water.
The Wait
One minute after adding water. The aromatic release takes time. This is when the tropical fruit emerges.
Limited Availability
Where to find it.
Paul John Luxury Blended Water is available at select premium hotels, fine-dining establishments, and members' clubs across India. International availability follows in Q2 2025.
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For media.
Hi-resolution product images, brand story, founder quotes, and technical fact sheet available for press and industry publications.
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